Update: 2/26/20

Combat Light sabers: So two people came in to the shop and made an interesting purchase. Both of them were either not gamers at all or had only the faintest hint of what RPG were. And then Rustin showed them light saber handles...and eventually was able to tempt them with real, smackable, combat sabers. As word spreads throughout the shop of someone getting combat sabers, the geeks and nerds start to cluster and one even lowers the blinds and dims the lights a bit to allow the glow of the blades to be more visible. One even more creative lad puts on theme music throughout the whole of the shop: Appropriate Theme Music
Custom Bags: With each of the combat sabers, Rustin included carrying bags for the blades - the idea being that one might want to buy several blades in case one were to get damaged. The handle is what's more personal anyway. They currently have white and black sleeves that look like long thing bags with a carrying strap so that the user can carry the unattached blade with them like one might carry a tennis racket; it even has the Guardian's logo printed along the length.

Update: 2/25/20

Dice Giveaway: The shop is doing a giveaway program to college-based gaming groups who register with them. Registered gaming groups get a free set of dice, a pad of printed character sheets for their favored game and updates and discounts on new products.
Fliers Across Campus: To help improve the shop's marketing, they've plastered some one-sheet gaming posters around campus with the location of the shop, hours, contact information, etc.

Displays are Up: The book displays for the main gaming lines of the shop are finally up. Dungeons and Dragons, Cyberpunk, Shadowrun and Black Dog Games are situated around the shop with a grand opening deal. Above each display is a sign that reads: If you buy all three of the books for a given edition you'll get a free set of dice to go along with them as well as a bundle of printed character sheets and a campaign record workbook to document your roll in whatever game you end up making.

Open for Business: The shop is open for all of your table top, rpg gaming needs. The titles range from various editions of D&D to Shadowrun, Cyberpunk and most of the Black Dog Games. Plenty of dice, graphic novels, spaces to play, discuss - even a photo copier for character sheets. Signups for gaming groups at the counter. Hosted gaming nights every Thursday, Friday and Saturday. Five dollar buy-in to cover the price of ample food and beverages. Snacks are BYO.