Yulia/Hooks
Online Fame: While far from universally known, she does have some of it. She has a decently large Youtube channel full of videos of her performing musical covers using a wide range of instruments and her voice. She's covered several popular songs, and a lot of music from video games and some movies. She's begun to occasionally stream as well, usually 'chill games' or herself performing music. She's even started to engage in a bit of cosplay, dressing up for some of her videos. Perhaps she's popped up on your recommended videos at some point, particularly if you tend to watch cover videos?
Music: In addition to performing online, she occasionally seeks out venues to play in Prospect. Whether it's karaoke night at a bar or simply playing guitar in the park, she loves to show off in public.
Criminal Connections: By blood. While she isn't involved in any criminal activity herself, she's the little sister of the current head of the Ostrovsky Syndicate, whom she has a close relationship with. While she doesn't participate in or even talk about the 'family business', she does have a good idea of where she should avoid and what parts of the city are extremely safe for her to be in. Having grown up as a Russian mob boss' youngest daughter, she's quite used to being closely watched.